northland chamber

Northland business optimism picking up faster than elsewhere

Northland business confidence is continuing to trend upwards with an increasing number predicting the economy to improve over the next six months.

There is also more optimism in Northland about the immediate prospects for the economy than in urban Auckland and also other major provincial centres – Rotorua, Tauranga and Waikato.

These are among findings of regular surveys of Chamber of Commerce members conducted in metropolitan Auckland and major provincial centres in the last fortnight on how they view business prospects in the period ahead.

Main findings in respect of Northland were as follows:
• On the general business situation, 37% of Northland businesses expect the general situation to improve over the next six months – up from 11% last June - and compared to 19% in urban Auckland, 27% in Tauranga, 23% in Rotorua and 28% in Waikato.

• Meanwhile 18% of Northland businesses expect business conditions to deteriorate over the next six months, compared to 32% in June and 63% holding this view last December. The 18% in the latest survey compares with 25% in urban Auckland, 13% in Tauranga, 20% in Rotorua and 28% in Waikato.

• In terms of individual business prospects, 72% of Northland businesses consider their prospects will improve over the next six months (49% in June and 33% in December), compared with 48% in Auckland, 61% in Tauranga, 53% in Waikato and 58% in Rotorua.

• Also, just 6% of individual Northland businesses believe their prospects will deteriorate over the next six months (20% in December), compared with 15% in Auckland, 11% in Waikato, 8% in Rotorua and also Tauranga.

• On interest rates, 33% of Northland businesses believe they will rise over the next 12 months (as against 87% of this view last December), compared to 43% in Auckland, 45% in Tauranga, 39% in Rotorua and 40% in Waikato. 22% believe interest rates will fall.



The Northland Chamber of Commerce is the networking, education, advocacy and marketing group for Northland business, and is part of a nationwide network of 30 and a world-wide movement of 21,000 chambers. Subscription to the free fortnightly chamber e-news can be arranged on info@northchamber.co.nz. Enquiries to 09-4384771 or www.northchamber.co.nz, www.kaiparachamber.co.nz and www.farnorthchamber.co.nz

You can have a say on this by going to the Northland Chamber of Commerce Feedback website on www.northchamber.blogspot.com

Refer to the main press release for more info or contact

Jeff Smith
438-4771
ceo@northchamber.co.nz